My Portfolio
Purpose-driven business training for professionals
Location: Kenya
Client Challenge: A consulting firm wanted to design a new learning experience for impact professionals, while an innovative startup wanted to embed purpose at the heart of its business model to drive sustainable growth.
My Approach: I designed and delivered an intensive boot camp training to equip impact professionals supporting the startup’s journey toward growth and impact.
Strategy: Facilitated leadership workshops to define a clear purpose statement, map key stakeholders, and develop metrics for the startup’s theory of change.
Execution: Managed participant outreach and recruitment, organized logistics and schedules, designed training materials, facilitated sessions and crafted compelling storytelling.
Results: 100% recommendation rate, strong satisfaction scores, actionable insights that informed leadership strategy, new business opportunities for the consulting firm.
Impact: This engagement not only helped the startup focus on high-impact projects and partnerships but also equipped professionals to apply a purpose-driven approach in their work.
Digital engagement campaign for B Corporation
Location: United Kingdom
Client Challenge: A certified B Corporation wanted to amplify its voice around climate action by promoting a hybrid event during the United Nations Climate Change Conference (COP), reaching both in-person and digital audiences.
My Approach: I designed and executed a multi-channel digital engagement campaign across web, email, social media, video, and podcast platforms to drive awareness and engagement.
Strategy: Defined clear objectives, target audiences, and key messages; developed visual branding; built a cohesive omnichannel approach; and coordinated partner and influencer engagement.
Execution: Managed digital listening, copywriting, social content, partner sharekits, speaker promotions, ad scheduling and optimization, live event coverage, and performance reporting.
Results: +24’000 website sessions, +353’000 social media impressions, +7’000 social media engagements, +200 influencer mentions, +35.3% email open rates, +6.8% email click rate, +700 event participants.
Impact: The campaign significantly expanded the brand’s digital reach, strengthened partnerships, and positioned the client as a credible voice in the climate action space.
Countering digital disinformation for fashion company
Location: United Arab Emirates
Client Challenge: A global fashion company with over $15B in annual revenue faced the rapid spread of disinformation on social media, threatening brand reputation and customer confidence.
My Approach: I developed and implemented a comprehensive strategy to monitor, analyze, and respond to digital disinformation—protecting both the brand and its stakeholders.
Strategy: Designed an issues and crisis management framework tailored to the fashion industry, identifying key risk scenarios and communication protocols.
Execution: Conducted daily social listening, mapped key topics and influencers, developed holding statements and private messages, applied digital image forensics, and maintained daily measurement and reporting.
Results: Successfully mitigated the spread of misinformation and disinformation, prevented mass cancellations of product orders, and safeguarded brand reputation and stakeholder trust.
Impact: The engagement protected the company’s reputation while enhancing its internal crisis response, demonstrating the power of proactive social listening and rapid fact-based communication.
Digital transformation for faith-based organization
Location: Switzerland
Client Challenge: An established faith-based organization sought to modernize its digital presence and internal operations to better engage its community and welcome new members.
My Approach: I guided the organization through a full digital transformation journey, combining strategic foresight with hands-on implementation.
Strategy: Conducted in-depth research and interviews, mapped data and user journeys, facilitated ideation sessions, and developed a comprehensive strategic and action plan.
Execution: Oversaw project management, stakeholder engagement, website redevelopment, branding refresh, copywriting, content creation, and platform integration.
Results: 50% boost in website visits and 200% increase in online donations.
Impact: The project transformed the organization’s online presence, expanding outreach and nurturing lasting donor relationships.
Ready to chat?
Get in touch today for a free 30-minute discovery call.