Alan Yeboah

BUSINESS STRATEGY · MARKETING · GENEVA

Helping purpose-driven leaders grow their business and their impact at the same time.

Most leaders I work with feel stuck on their story or their strategy. I help them get unstuck.

My background is in business strategy and marketing. I work with leaders at pivotal moments — a fundraise, a pivot, a new growth phase — to build the strategy and story their mission deserves. The thinking comes first. Everything else follows from it.

Based in Geneva. Working internationally.

Book your free strategy call

See my work

15 yrs

in business strategy
and marketing

300+

entrepreneurs in my community

200%

online donations growth

100%

boot camp
recommendation

THE CHALLENGE

The gap between mission and momentum is almost always a clarity problem.

You know what you stand for. You have an organization you believe in. The strategy is not sharp enough, the story is not landing and the audience is not growing. Funders are asking harder questions. They want to know whether the impact is real, whether it is measurable and whether it survives scrutiny.

The platforms you have relied on are shifting too. Social reach is declining. AI is generating answers that used to bring people to your website. The organizations that win in the next decade will own their audience through channels that compound and show up in the places where discovery is happening now.

That is what I help leaders build.

WHAT CLIENTS COME TO ME FOR

Five outcomes every engagement is built around.

A clear strategy visible on one page, backed by genuine substance and real evidence.
Impact that is credible to funders, with a challenge defined, outcomes measured and contribution traceable.
A story that earns trust with investors, donors and partners.
An owned audience that compounds through email, community and in-person connection.
Discoverability in the places where their next investor, donor or partner is actually looking.

THREE WAYS TO WORK TOGETHER

All engagements begin with a free 30-minute strategy call.

01

Strategy and Story Sprint

A structured engagement putting the business diagnostic first and the narrative second. The story gets built on a coherent model and real evidence.

02

Digital Engagement Program

End-to-end design and execution of a measurable communications and digital strategy. Audience and channel strategy, content systems, discoverability and team upskilling.

03

Fractional Strategy Advisor

A senior thinking partner on retainer. Available within 24 hours for the decisions that cannot wait.

Learn more

HOW I WORK

The thinking comes first.
Everything else follows from it.

Most strategic challenges come down to a small number of questions that have not yet been answered clearly. What problem are you actually solving? For whom? Through what model? And how will you know if it is working?

I have spent 15 years asking those questions across startups, NGOs, global brands and international organizations. The answers almost always exist inside the organization. My job is to surface them and help leaders act on what they reveal.

Business strategy

I help leaders avoid the most expensive mistake in any organization: committing time and money to building something the market does not want. The diagnostic work surfaces the assumptions buried in the business concept and tests them before they become costly.

Marketing and communications

I help organizations build the strategy and story to reach the people who need to hear them. That means defining what the organization stands for, how to say it clearly and how to sustain it across the channels where the audience actually lives.

The two areas depend on each other. I work across both.

APPROACH

Discover. Define. Direct.

Step 1

Discover

Deep listening, stakeholder mapping, business model analysis and market research. The goal is to see the whole system clearly before touching the strategy.

Step 2

Define

Turn what the diagnostic reveals into a plan. What the organization is going to do and what it is not, with commercial viability and impact treated as one system.

Step 3

Direct

Advise, support and mentor through execution. The strategy stays live, updated as the organization grows, as the market shifts and as the story evolves.

WHAT CLIENTS

The work speaks for itself.

“The Economics of Mutuality Boot Camp was impeccably organised and deeply insightful. Alan has a rare talent for connecting people and simplifying complex ideas. He sparks genuine engagement that lasts. The boot camp helped our leadership team gain shared language, valuable insights, and momentum to create prosperity beyond profit.”

Caroline Omondi, Culture and Impact Lead, Enzi Motors
“I actually hesitate at sharing too much in this testimonial since I would prefer having Alan exclusively for our own organization. He has added a unique mixture of strategic direction and hands-on execution, significantly elevating our visibility through storytelling, digital engagement, and network connections at events such as WEF in Davos.”

Dr. Geoff Ibbotson, Executive Director, Global Surgery Foundation
“Alan has been a valuable asset, skillfully advising us on thought leadership and effectively moderating multistakeholder workshops. His expertise in crafting a comprehensive marketing and communications strategy significantly upskilled our team. Our digital engagement rate doubled thanks to his dynamic campaigns, which were key to our success."

Yvette Torres-Rahman, Co-Founder, Business Fights Poverty
“Before we worked together, I felt stuck. I didn’t have a clear idea of how to tell my brand story and plan the long-term growth of my company. Our strategic meetings, and his in-depth analysis of my golden circle and business model, have provided me with valuable insights into future opportunities. I’m definitely more confident going into my next investor meeting.”

Rhoda Wilson, Founder and CEO, Rhoda Wilson Productions
“Alan’s impact was nothing short of transformative. The new website became a lifeline, fostering community connection through the COVID-19 period and enabled a sustainable online presence and hybrid model for the future. The seamless transition to live streaming and online giving resulted in a 50% boost in website visits and 200% increase in online donations.”

Carine De Bruyn, Leader, Faith-based organization
Without a doubt, Alan is remarkably great at strategy, communication, and marketing. His expertise led to a 63% boost in visitors to my fundraising campaign. An impactful connector, he connected me with advisors, clients, and partners crucial for my business growth. Alan provides practical insights in a step-by-step manner, giving me the clarity and confidence to execute the mission.”

Nigel Ndlovu, Founder, Maison Amahle

START HERE

One conversation can change the direction of your business.

Book your free 30-minute strategy call. Alan comes prepared. You leave with at least one useful observation, regardless of whether we work together. No obligation. No pitch.