WORK
Fifteen years. Three continents.
Engagements across global brands, impact startups, NGOs and purpose-driven leaders.
01
Brand and Product Marketing for a Swiss Luxury Watch Brand
Brand & Marketing
Switzerland
2017-2020
THE SITUATION
Between 2017 and 2020, a Swiss luxury watch brand with over $60 million in annual revenue was running social media campaigns across an expanding portfolio of international markets without a coherent strategy connecting brand storytelling to commercial performance. Regional teams were executing independently. The brand wanted to enhance awareness and drive measurable sales growth at the same time.
THE APPROACH
I joined in a supporting role within a three-person consultancy team, progressed to co-leading, and ultimately led a team of six across the full engagement.
Strategy came first: audience definition, brand and visual direction, key messages, omnichannel approach, partner and influencer engagement and measurement frameworks including clear objectives and KPIs.
Execution followed: digital listening, copywriting with clear calls to action, ad scheduling and optimization, live coverage, partner share kits and performance reporting.
The program scaled from five test markets to over 40 international markets. We delivered 10 global launches — including campaigns featured in Elle and Esquire — and hundreds of localized activations over three years, each one operating within the same strategic architecture and blending brand storytelling with performance-driven execution.
THE RESULTS
100M+
Social reach (from 1M)
40M+
Engagements (from 180K)
9×
Website purchases from social
WHAT THIS DEMONSTRATES
Scale is an architecture problem before it is an execution problem. The organizations that build social media into a genuine brand channel define the strategic framework first and hold it consistently across markets and over time.
02
Mutual Value Strategy for an E-Mobility Startup
Impact Strategy
Kenya
2025
THE SITUATION
Enzi Motors was building electric motorcycles to replace petrol-powered last-mile transport in Nairobi, where riders faced punishing fuel costs and no path to ownership. The company had been built on Economics of Mutuality principles from day one. The challenge was building the strategic architecture to scale that model.
Mutual Value Labs, the innovation team supporting Enzi, wanted to develop capability in impact professionals and produce a strategy Enzi's leadership could act on immediately.
THE APPROACH
I designed the three-day boot camp and co-delivered it with a colleague from Mutual Value Labs, equipping 13 impact professionals with the frameworks to support Enzi's journey.
The work moved from defining the meaningful challenge through stakeholder mapping, value proposition design and mutual value activity planning, culminating in a one-page mutual value strategy.
I led participant outreach, logistics and training design, and shared facilitation across the three days.
“The boot camp helped our leadership team gain shared language, valuable insights and momentum to create prosperity beyond profit.”
THE RESULTS
100%
Recommendation rate from participants
$3.5M
Raised by Enzi in October 2025
Capability building
Strategic shift embraced by Mutual Value Labs
WHAT THIS DEMONSTRATES
Scale is an architecture problem before it is an execution problem. The organizations that build social media into a genuine brand channel define the strategic framework first and hold it consistently across markets and over time.
03
Communications Strategy and Narrative for a Global Health NGO
Narrative & Communications
Switzerland
2024-2025
THE SITUATION
The Global Surgery Foundation works to ensure no one is left behind due to a lack of safe, timely and affordable surgical care. The mission was compelling and the programs were delivering real impact. The opportunity was to bring the communications in line with the strength of the work, and to build the stakeholder engagement it deserved.
THE APPROACH
Strategy came first. I audited existing communications, mapped audience priorities and identified where clarity was breaking down.
From that base, I built strategic narratives for the organization and its flagship fund. Both followed a three-part architecture: why the surgical care gap is the most neglected crisis in global health, what makes each entity uniquely positioned to close it, and how their work saves lives and strengthens health systems.
Execution followed. I redesigned web pages, developed new flyers and ran a storytelling workshop to build the team's capability as brand ambassadors. I also supported leadership at Davos, sharpening messaging and facilitating stakeholder engagements. On social media, I applied proven engagement techniques to develop content that expanded the foundation's reach, including its first viral post.
THE RESULTS
50%
Average website traffic increase over six months
91%
Peak traffic increase, December year on year
100+
Engagements on the organization's first viral post
“Alan has added a unique mixture of strategic direction and hands-on execution, significantly elevating our visibility through storytelling, digital engagement, and network connections at events such as WEF in Davos.”
WHAT THIS DEMONSTRATES
The communications gap in global health is often a strategic problem before it is a resource one. Defining the strategy and narrative framework first is what makes execution count. Consistency across web, social and in-person touchpoints does the rest. That is what converts visibility into genuine stakeholder engagement.
NOT READY FOR A FULL ENGAGEMENT?
Entry points designed to be useful from day one.
Always free
Strategy Call
30-minutes
A structured engagement putting the business diagnostic first and the narrative second. The story gets built on a coherent model and real evidence.
Entry offer
Clarity Session
90-minutes
You define the challenge. James brings the structure. You leave with clarity and a concrete next step.
Useful for sharpening a brand story, stress-testing a value proposition, reviewing a communications strategy, mapping a business model, or preparing for an investor or donor conversation.
If you are not sure which entry point fits your situation, the free strategy call will make that clear.
Entry offer
Strategic VIP Day
Full day
A single intensive day that produces a clear, prioritized action plan you can execute immediately or take directly into a full Sprint or Program.
The VIP Day goes deeper than a Clarity Session with more diagnostic work, more stakeholder context, and more time to surface what is actually driving the challenge rather than just responding to the presenting symptom.
Ideal for leaders facing a significant decision, transition or deadline in the near term.